Joe McKendrick is a nationally published known author and consultant with deep knowledge and insights regarding trends and developments in the technology industry. He is a contributing editor to a number of national and international publications and Websites including Database Trends & Applications, Webservices.Org, ENT Online, and Enterprise Systems. He also serves as analyst for Evans Data Corp., for which he coauthors Evans' Web services survey reports, and is lead analyst for Evans' enterprise development management issues and database development surveys.